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Q&A with Co-Founder of Sealand Gear

Q&A with Co-Founder of Sealand Gear
We caught up with Jasper Eales, Co-founder of Sealand Gear and the imaginative mind behind the brand. We talked about all things Sealand and how the brand’s core values in waste seep into every aspect of production.   

Where did the idea for Sealand Gear originate from?  

It came about as an extension of mine and my co-founder, Mike's approach to living and the need to do something about the depleting natural playgrounds that we enjoyed on a daily basis. We upcycled another brand that upcycled old sails and created a more desirable, well designed offering of products, that made use of a wider variety of waste material.

What made you choose up-cycled yacht sails and stretch tents?

These were materials that we largely produced here in Cape Town, South Africa, as well as in store advertising banners. Over and above the availability of these materials they held interesting aesthetics, long term durability, and therefore are well suited for upcycling into high quality bags and accessories.

What’s your favourite product Sealand Gear has ever produced?

The Roamer backpack, which was actually our very first backpack design

Where do you see Sealand Gear in 10 years?

Continuing to innovate in waste material production, working with waste from multiple corners of the globe, inspiring a broad spectrum of people to see the value in waste as we do at Sealand, designing and building world class products from waste which is globally recognised, selling product to the major centres of the world, continuing to hire and work with the widest smiles in Africa.

We understand you have a passion for travel and the outdoors - if you could live anywhere, where would it be?

I love travel and the outdoors, and am extremely fortunate to live exactly where I have always dreamt of, which is the small seaside village that my grandmother, father, and now I live in, called Llandudno. It has access to the ocean and the mountains within a few minutes either way.

What inspires you and motivates you to work hard?

My family, my love for the ocean and surfing, my community/friends, my employees, my love for the outdoors, my love for  nature. 

What is your proudest accomplishment?

I'm not sure I have one single moment, it would be a combination of producing a healthy little human this year, maintaining a full staff compliment through this extremely challenging year, winning the 'Maker to Market' Design Foundation award in 2019, holding the special relationship that I do with the Sealand family.

What do you think is the biggest fashion faux pas of all time and is there anything you wished would come back into fashion?

Design for obsolescence, where things are purposefully created in a way not to be repaired. Fashion pieces that are so trend focused that you can see will become outdated next month. There are too many examples to list. I love timeless, well designed and crafted products. Things that are designed with repair in mind, and will maintain their value for life.

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